Project Roles: Designer, Art Director
My client is a content strategist and marketing professional who approached me with the challenge to brand his next creative project. I established a graphic identity that speaks to the art of listening, curiosity and authenticity, with a touch of self-deprecating humor.
The title, Haifidelity, is a pun on the client’s name and ‘fidelity’ or faithfulness, alluding to his motto of staying true to himself. The term ‘high fidelity’ itself, meaning high quality reproduction of sound, further reinforces his values of self-integrity.
The design exploration consisted of thorough research about my client’s personal passions and values. The purpose of his podcast is to express the challenges he has faced through the lens of music and culture. His strong enthusiasm for music, fashion and entrepreneurship informed my three design directions.