Project Roles: Art Director, Illustrator
Client: Greenpeace
Goal: Eliminate single-use plastic.

PSA poster carrying a sense of irony and satiremanipulating the conventional meaning of "recycle" and tying that back to a more serious issue of plastic pollution and how that is recycled back to human consumption.

Color palette: ​​​​​​According to heat maps depicting areas of pollution, violet and warmer tones correlate to a higher level of toxicity; shades of violet present in food imply to be inedible, unappetizing, and/or artificial. 

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