Project Roles: Designer
The series of networking events serve as a resourceful tool for entrepreneurs to connect with business experts and investors while enjoying food and drinks over the NFL games.

In last year’s event, the turnout rate was high but consisted mostly of people coming for free food and drinks. The emphasis was placed mistakenly on the game versus the startup pitches. How do you increase interest and participation rates as well as grow the entrepreneurial ecosystem simultaneously?

This time around, the attention was redirected from football to startups. To support the company’s vision for all the events, I allocated the attention—70% to startups and 30% to the sport. While the underlying look and feel is derivative of dynamic and metallic football league designs, the written communication highlights the perks for both business starters and investors.



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